Media Ideas International is the rather grand name for the company I set up for my work with media professionals worldwide. My name is David Brewer, and I help media managers by offering them strategic advice and by providing training for their staff. The aim is to help build sustainable, financially independent businesses.

Since forming the company in 2002, I have helped clients to identify their target audience segments, and set up the workflows needed to serve those better via print, TV, radio, online and social media. In short, I help organisations to strengthen their core editorial propositions and to introduce newsroom efficiencies.

If I can’t do the job because I am either already booked, or the training need is outside my experience, I often call on a trusted network of colleagues to take on the work.

The process

This is achieved mainly by introducing newsroom convergence so that content may be served via whatever platforms/devices the audience is using. I have worked on convergence projects with media organisations in Europe, the Balkans, the CIS, the Middle East, Asia, Africa and Central America.

My background

Previously, I was a typical career journalist, as described in full on my LinkedIn page. Highlights include being one of the editors invited to set up and launch BBC News Online in 1997. I became its managing editor soon after the site went live.

Two years later, CNN invited me to set up and launch Europe, Middle East and Africa and

I was brought in as editorial consultant for the launch of Al Jazeera English in 2006, and in 2007 was content consultant for the launch of, an entertainment-based, video-driven site for ITV, the UK’s biggest commercial television broadcaster. I was also a consultant for the launch and development of, which streams live news coverage, in 2009.

Media development

My work on projects worldwide has inevitably led to the formation of ever-widening relationships – online and in-country – with media development groups and with fellow journalists, many with similar media backgrounds to mine and who now also work in media development.

This is where the real action is, and the reason I set up Media Helping Media, a site through which I offer free training resources (all of which are released under Creative Commons BY-NC-SA).

Media Helping Media has evolved to the extent that it serves as a hub, for resources and contacts, for those interested in, or working as media consultants/trainers in, post-conflict and areas where the media is still developing.

The training modules have been translated into many languages and used for training journalists worldwide. More than 100 have been translated into Azeri and used in an online learning resource for universities across Azerbaijan.

My thanks to those who occasionally help out with maintenance and moderation, and to those who contribute anything from original articles to comments on the site’s content.

There is a timeline on the site of my work in 2012 and work that has taken place or is booked for 2013.

Blogging and social networks

Elsewhere, Training Tips, Tool Tests and Travel Tales is a blog I update with reports about my training activities, and with tests of tools I am curating in this Social Media Kitbag for Journalists. I tweet at @helpingmedia and have set up groups for Media Helping Media on Facebook, on LinkedIn and a community for people working in international media development on Google +.

If you want to get in touch, please use the contact form.